Elevating the online presence of an international college website
Elevating the online presence of an international college website
Elevating the online presence of an international college website
Project name
Project name
Project name
International Horse College
International Horse College
International Horse College
My role
My role
My role
Website revamp, brand design revamp
Website revamp, brand design revamp
Website revamp, brand design revamp
Timeline
Timeline
Timeline
Mar 2023
Mar 2023
Mar 2023
Project type
Project type
Project type
Client project
Client project
Client project
Introduction
Introduction
Introduction
The International Horse College in Brisbane, Australia, is a globally recognized institution for equestrian education and horse training, drawing an international audience. Its website required a comprehensive overhaul to deliver a modern, intuitive experience reflecting its prestigious standing.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand refresh.
The International Horse College in Brisbane, Australia, is a globally recognized institution for equestrian education and horse training, drawing an international audience. Its website required a comprehensive overhaul to deliver a modern, intuitive experience reflecting its prestigious standing.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand refresh.
The International Horse College in Brisbane, Australia, is a globally recognized institution for equestrian education and horse training, drawing an international audience. Its website required a comprehensive overhaul to deliver a modern, intuitive experience reflecting its prestigious standing.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand refresh.
Goals and objectives
Goals and objectives
The goal is to create a modern, intuitive online platform. This platform will accurately reflect IHC's global prestige, attract more international students, and prominently showcase its world-class facilities, expert faculty, course offerings, educational podcasts, and inspiring student success stories.
The goal is to create a modern, intuitive online platform. This platform will accurately reflect IHC's global prestige, attract more international students, and prominently showcase its world-class facilities, expert faculty, course offerings, educational podcasts, and inspiring student success stories.
The goal is to create a modern, intuitive online platform. This platform will accurately reflect IHC's global prestige, attract more international students, and prominently showcase its world-class facilities, expert faculty, course offerings, educational podcasts, and inspiring student success stories.
The problem
The problem
IHC's website wasn't attracting and retaining students at its full potential. Conversion rates were low, and users struggled to navigate the cluttered interface. The outdated design, coupled with a lack of mobile optimization, created a poor user experience and undermined the college's professional image. This resulted in a disconnect between the quality education offered and the website's first impression.
IHC's website wasn't attracting and retaining students at its full potential. Conversion rates were low, and users struggled to navigate the cluttered interface. The outdated design, coupled with a lack of mobile optimization, created a poor user experience and undermined the college's professional image. This resulted in a disconnect between the quality education offered and the website's first impression.
Design process
Design process
Content structuring
Content structuring
The project began with a deep dive into their goals and client's vision. This knowledge informed a complete overhaul of the user navigation, ensuring an intuitive experience. New features were implemented to further enrich the user journey. Following meticulous iterations on numerous wireframe sketches, a modern and stylish design captured the essence of the college experience.
The project began with a deep dive into their goals and client's vision. This knowledge informed a complete overhaul of the user navigation, ensuring an intuitive experience. New features were implemented to further enrich the user journey. Following meticulous iterations on numerous wireframe sketches, a modern and stylish design captured the essence of the college experience.
Design system
Design system
To revitalize IHC's brand identity, the logo was modernized into a timeless, minimalist design that embodies the spirit of equestrianism. This clean aesthetic forms the website's foundation, using a white and light grey palette for an uncluttered look. A vibrant pop of red adds energy, chosen to reflect the wild, bold, and free-spirited nature central to horses and equestrianism.
To revitalize IHC's brand identity, the logo was modernized into a timeless, minimalist design that embodies the spirit of equestrianism. This clean aesthetic forms the website's foundation, using a white and light grey palette for an uncluttered look. A vibrant pop of red adds energy, chosen to reflect the wild, bold, and free-spirited nature central to horses and equestrianism.
Final design
Final design
Challenges
Challenges
Creating a user-focused experience
Creating a user-focused experience
The biggest hurdle was transforming a vast amount of information into a clear and user-focused experience. This challenge solidified the importance of information architecture in future projects. I learned the value of prioritizing user needs from the outset, ensuring a successful information hierarchy and a user-friendly experience.
The biggest hurdle was transforming a vast amount of information into a clear and user-focused experience. This challenge solidified the importance of information architecture in future projects. I learned the value of prioritizing user needs from the outset, ensuring a successful information hierarchy and a user-friendly experience.
Key takeaways
Key takeaways
Through this revamp, I truly understood the importance of balancing a strong brand presence with intuitive user experience. Enhancing the International Horse College's digital platform showed me that effective design successfully blends a premium aesthetic with seamless usability, ultimately serving its global audience more effectively.
Through this revamp, I truly understood the importance of balancing a strong brand presence with intuitive user experience. Enhancing the International Horse College's digital platform showed me that effective design successfully blends a premium aesthetic with seamless usability, ultimately serving its global audience more effectively.