Redefining Luxury Real Estate Web Experience
Redefining Luxury Real Estate Web Experience
Redefining Luxury Real Estate Web Experience
Project name
Project name
Project name
Vista Properties
Vista Properties
Vista Properties
My role
My role
My role
Website concept design, brand design
Website concept design, brand design
Website concept design, brand design
Timeline
Timeline
Timeline
April 2024
April 2024
April 2024
Project type
Project type
Project type
Passion project
Passion project
Passion project
Introduction
Introduction
Introduction
Vista Properties, a luxury real estate agency, curates a collection of exceptional properties in the niche market of modern havens nestled amidst nature, championing the art of modern wood architecture. Each property is meticulously chosen for its innovative design, sustainable features, and unparalleled connection to the surrounding environment.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand identity design.
The International Horse College in Brisbane, Australia, is a globally recognized institution for equestrian education and horse training, drawing an international audience. Its website required a comprehensive overhaul to deliver a modern, intuitive experience reflecting its prestigious standing.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand refresh.
The International Horse College in Brisbane, Australia, is a globally recognized institution for equestrian education and horse training, drawing an international audience. Its website required a comprehensive overhaul to deliver a modern, intuitive experience reflecting its prestigious standing.
In this project, I led the UI/UX redesign, encompassing information architecture restructuring, wireframing, and a comprehensive visual brand refresh.
Goals and objectives
Goals and objectives
The objective of this design project aimed to create a sophisticated, intuitive platform. This site serves as the premier online bridge connecting discerning global clientele with extraordinary luxury estates, offering a seamless experience to explore and showcase each unique property.
The objective of this design project aimed to create a sophisticated, intuitive platform. This site serves as the premier online bridge connecting discerning global clientele with extraordinary luxury estates, offering a seamless experience to explore and showcase each unique property.
The objective of this design project aimed to create a sophisticated, intuitive platform. This site serves as the premier online bridge connecting discerning global clientele with extraordinary luxury estates, offering a seamless experience to explore and showcase each unique property.
Design process
Design process
Inspiration research
Inspiration research
A modern aesthetic was prioritized, drawing inspiration from current design trends. This resulted in a user interface with clean, rounded elements for a visually appealing and intuitive user experience.
A modern aesthetic was prioritized, drawing inspiration from current design trends. This resulted in a user interface with clean, rounded elements for a visually appealing and intuitive user experience.
Concept and exploration
Concept and exploration
Drawing on extensive research and inspiration, I then proceeded with producing numerous wireframe sketches, each meticulously iterated upon to achieve the most user-friendly layout.
Drawing on extensive research and inspiration, I then proceeded with producing numerous wireframe sketches, each meticulously iterated upon to achieve the most user-friendly layout.
Design system
Design system
The logo for Vista Properties is a clever fusion of a house roof and the letter "V". Rich emerald green and a touch of lime green create a modern and sophisticated color palette that reflects the brand's luxurious image.
The logo for Vista Properties is a clever fusion of a house roof and the letter "V". Rich emerald green and a touch of lime green create a modern and sophisticated color palette that reflects the brand's luxurious image.
Final design
Final design
Every element, from the intuitive navigation to the high-resolution photography, is meticulously crafted to create a seamless and immersive journey for potential buyers. This user-centric approach ensures a website that not only looks beautiful but also empowers users to effortlessly discover their dream property.
Every element, from the intuitive navigation to the high-resolution photography, is meticulously crafted to create a seamless and immersive journey for potential buyers. This user-centric approach ensures a website that not only looks beautiful but also empowers users to effortlessly discover their dream property.
Key takeaways
Key takeaways
Despite the focus on luxury, a user-centered approach is essential. The website should be intuitive, easy to navigate, and provide a flawless browsing experience for all users. Researching and understanding the typical user journey for potential high-net-worth clients is crucial. As a result, this helped me tailor the website to the specific needs and expectations of their clientele.
Despite the focus on luxury, a user-centered approach is essential. The website should be intuitive, easy to navigate, and provide a flawless browsing experience for all users. Researching and understanding the typical user journey for potential high-net-worth clients is crucial. As a result, this helped me tailor the website to the specific needs and expectations of their clientele.